Future Experiences / Brand X
8-10 Jan, 15-17 Jan 2019
Reid Gallery
Two group outcomes from current student projects at Glasgow School of Art (GSA) BDes/MEDes Product Design, Innovation School.
Future Experiences: Work In Progress
8-10 January 2019
Year 4 Product Design students from the GSA Innovation School, were asked in this 8-week project to respond to the theme 'Personalised Health in a Consumer Age'. The project brief has had an emphasis on precision medicine and the future of cancer. The exhibits are a combination of artefact, text, interaction, and installation. During the process, students worked with an expert panel of 20 medical academics and healthcare professionals with expertise ranging from Consultant Pathologists at the NHS, to Clinical Scientists, a Head of Laboratory Genetics, to the Executive Director of the International Genome Consortium and patient representatives.
The project partner is the Institute of Cancer Research at the University of Glasgow. The institute is part of the College of Medical, Veterinary and Life Sciences.
Brand X
15-17 January 2019
Working in small teams of three or four, Year 3 Product Design students from the GSA Innovation School, have been asked to develop propositions for a new lifestyle brand aimed at the home of the future, 2028.
Given a specific 'room' within the home, each team is asked to identify and respond to emerging social, cultural, technological, economic and political phenomena, and anticipate how these might manifest themselves in new concerns, desires and behavious within the domestic context.
Using the mechanism of the Pop-Up, the outcome of each speculation is manifest as a promotional 'stall' for an imagined new brand, where the core value proposition must be articulated through a combination of visual communication, artefacts and environment into a coherent, branded experience.
The purpose of the project is not necessarily to suggest that these various ideas should exist (some may indeed adopt a dystopian perspective), but rather, through the act of making their ideas tangible and placing them within the familiar context of the home, to ask the audience to consider their implication: if we accept that an appetite for such speculative products and services might exist 10 years from now, how do these various future visions of domestic life make us feel... is this a future we want?
